Our Methodology
The content
The content is located, authenticated, de-duped and aggregated for the analysis. Only customer’s generated content is analyzed.Attributes Discovery
The content of the customer reviews is processed by Opinion Miner© software to discussed products. The sentiments associated with discovered attributes are quantified for subsequent comparison.Measuring Importance
The count of measurable opinions about specific product or market segment is weighted against the sum of all opinions expressed to establish the attribute’s importance to the customers.Our software employs traditional text analytics techniques, based on statistical models,
combined with linguistic analysis and behavioral economics business rules.
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