"Power of Social Customer"
Net Promoter Score (NPS) methodology has become a very popular measure of customer
opinion about a product or a brand. Many companies use quarterly or monthly survey campaigns
to gage the score. It is not easy to engage a statistically representative number of customers to
produce viable scores, and the cost may quickly become prohibitive.
Our tool monitors NPS on-demand without the use of surveys.
How We Do it
When asked, whether or not consumers would recommend a product, their typical response is to replay their experience(s) with the product/company in their minds, then decide to recommend or not, based on those memories.
These experiences are precisely the same "raw material" that is available in oniine customer reviews. Our software does the last piece of translating stories and experiences into a score. It is taking common language and translating it into a scale of how strongly the "author" feels about the subject - either positively or negatively.
Because our software "mines" the source customer reviews, it offers insights into why the score is what it is. Moreover, because we draw from publicly-available reviews, it is straightforward to calculate the NPS of your competition and compare to yours - something that is nearly impossible to do via a survey.
NPS, Net Promoter and Net Promoter Score are registered trademarks of Satmetrix Systems, Inc, Barn & Company and Fred Reichheld.
How We Do it
When asked, whether or not consumers would recommend a product, their typical response is to replay their experience(s) with the product/company in their minds, then decide to recommend or not, based on those memories.
These experiences are precisely the same "raw material" that is available in oniine customer reviews. Our software does the last piece of translating stories and experiences into a score. It is taking common language and translating it into a scale of how strongly the "author" feels about the subject - either positively or negatively.
Because our software "mines" the source customer reviews, it offers insights into why the score is what it is. Moreover, because we draw from publicly-available reviews, it is straightforward to calculate the NPS of your competition and compare to yours - something that is nearly impossible to do via a survey.
NPS, Net Promoter and Net Promoter Score are registered trademarks of Satmetrix Systems, Inc, Barn & Company and Fred Reichheld.
Focus on Customer Experience (CX)
Let us help you take the guesswork out of creating MRDs. We help product marketing professionals easily and confidently provide input into product planning that is based on what their target customers really want and think. Focus on customer experience provides insights into their reasons for purchasing one product over the other, and support best the New Product Development (NPD) process.
Let us help you negotiate with your channel partners using competitive market intelligence based on mining customer experiences published online, and create collateral content that will resonate with your target customers. Sell more at higher margin.
Let us help you to optimize your promotional and advertizing budgets using intelligence mined from customer feedback and benchmarked against competition. Advertising can help to sell good products - Customers advocacy builds great brands.
No surveys, keywords, phrases, software training or weeks of waiting are required to learn more about your or your competitors’ brands. Results are overnight.
Let us help you take the guesswork out of creating MRDs. We help product marketing professionals easily and confidently provide input into product planning that is based on what their target customers really want and think. Focus on customer experience provides insights into their reasons for purchasing one product over the other, and support best the New Product Development (NPD) process.
Let us help you negotiate with your channel partners using competitive market intelligence based on mining customer experiences published online, and create collateral content that will resonate with your target customers. Sell more at higher margin.
Let us help you to optimize your promotional and advertizing budgets using intelligence mined from customer feedback and benchmarked against competition. Advertising can help to sell good products - Customers advocacy builds great brands.
No surveys, keywords, phrases, software training or weeks of waiting are required to learn more about your or your competitors’ brands. Results are overnight.
